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September 17, 2007


Puneet Gupta

I think you hit the nail on the head with -
"If you spend your time trying to convince your users to visit your preferred tool, you've already missed the boat."

Nowhere this is more true than in the enterprise. You cannot change user behavior overnight.
At Connectbeam we always think of taking the user through a path of 'improvement' first, and then leading them into 'innovation'.
Put it another way - add value to something that they already use and are familiar with.

"I know my users are on Google ... thus I want my internal content to come up via their searches."

That's quite a challenge, but it's the only way...

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