Earlier this week I posted about Social Bookmarking, including a review of the available tools and information on the IBM's new release into the field, Lotus Connections. This posting resulted in a number of interesting comments, including one from the CEO of ConnectBeam, Puneet Gupta.
I've been conducting a review of Web 2.0 tools, particularly "internal" social networking tools. The key word here is "internal". A company's intellectual property is its most cherished resource. Can you imagine having tag clouds and key research areas which identify what your top employees are working upon ... hosted outside one's own network? I can't! Any vendor who says they can provide a secure external environment for this kind of data is nuts ... too many things can go wrong. Thus, most product entries in this arena are immediately dead in the water.
If you would like to learn more about this area, I invite you to visit these resources from my blog, which will in turn have links to external information: (Blog Category - Web / Corporate 2.0)
- The Virtues of an Intelligent Tag
- Tagging Inside the Firewall
- Corporate Use of Web 2.0 Tools
- Motorola 2.0
- Nerdcast - Take 05: Tagging Twins Reprise
- Nerdcast - Take 03: The Tagging Twins
- Social Networks: Now or Never!
- Tagging Concepts - Screencast / Tutorial
- Wouldn't It Be Neat ... Innovation!
- Sharepoint 2007 - Free eBook
Yes, indeed, Social Bookmarking can be used as a great marketing tool. It allows u to get quality backlink and free web traffic. However, it is important not to submit too often to the same site within the same day. Otherwise, u can get banned by the bookmarking sites as they may think that u are spamming.
OnlyWire dot com and GetBookmark dot com are 2 very handy tool (free of charge). They each allows u to submit to about 15+ bookmarking sites all at one go. But, u must first create your account with each bookmarking site. This can be quite tedious and boring. The other 2 drawbacks are the sites listed are quite limited (some in the list are not even working) and it does not allow u to use keyword phrase as tag.
For those who are seriously looking at tapping the power of web 2.0 social bookmarking sites to generate good traffic and back links, u may want to do as what I have done => invest in software to automate the job. The one I am using right now is pretty neat. It has more sites listed compared to OnlyWire and it can create accounts for u automatically. It also accepts keyword phrase as tag and let u create multiple profiles so that u do not leave too much footprint on the net in case u are accused of spamming. The best part I like about it is that the software gets updated almost every single month to keep in pace with the latest development of some of the bookmarking sites.
Posted by: Janelle (Social Bookmarking Software - FREE Tool) | January 16, 2008 at 08:16 AM